Alliance’s Insurance Agency Marketing System

The hardest part of any sales job is finding enough prospects to talk to.

Alliance Insurance Group offers a multitude of ways for you to reach potential customers and - best of all - get them coming to you! Whether you're starting an insurance agency or taking your existing business to the next level, Alliance will keep you on the leading edge of insurance agency marketing. We offer:

Website Development

• Professional, contemporary-looking website
• Customized with your agency name and contact information
• Optimized for your city and region, with keywords that will give you visibility on search engine results and drive local insurance shoppers to your site
• Integrated with a Customer Relationship Management (CRM) system that automatically loads contacts into your database and generates e-mail marketing campaigns

Digital Marketing and CRM

An insurance agency management system and CRM system will allow you to:

• Organize contacts and generate reminders
• Stay on top of follow-up calls and efficiently manage your lead pipeline
• Store conversation notes and details
• Maintain strong relationships with existing customers

Digital marketing programs allow you to capitalize on the consumer shift toward the Web. You can:

• Distribute automated e-marketing campaigns to your database of prospects and customers
• Add a custom message to marketing content that Alliance generates and optimizes for search engines on your behalf, including professionally written and designed:
  • E-mails
  • Newsletters
  • White papers
• Choose from several Pay-Per-Click (PPC) advertising packages, which will give your site strong visibility to potential customers who are using Google to search for independent insurance agents in your area

Sales Collateral

In the realm of traditional marketing, Alliance coordinates all the hard-copy supplies you need to get started. You will receive a package of the following materials, customized with your agency name and contact information:

• Business cards
• Product brochures
• Applications
• Schedules of benefits
• Outlines of coverage
• State-specific forms

Direct Mail

Another traditional marketing tool is direct mail, a great way to solicit new customers and remain top-of-mind with existing customers. We offer several packages that allow you to opt-in on mailings that we professionally develop and distribute on your behalf.

As a solo agent, developing your own direct mail campaigns would be time-consuming and cost-prohibitive. We manage all the steps and deliver an end-product with polish:

• Professional writing and graphic design
• Customization to your agency
• Printing and production
• Postage and distribution

In short, Alliance Insurance Group has the insurance agency management systems and software already in place to create a marketing and lead-generation machine for your insurance agency start up. Our goal is to make starting an insurance agency easy for you. Take your business and income to an entirely new level and join the Alliance team!

Contact us for more information!